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Pick 2–4 products of the same type. The verdict is built from their actual numbers, not written in advance — and the link carries your picks.

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ASUS ProArt Display PA278CV · 329 €LG UltraGear 27GP850-B · 399 €
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The value of a comparison is the differences.
Comparison of ASUS ProArt Display PA278CV, LG UltraGear 27GP850-B
What mattersASUS ProArt Display PA278CVASUSMedium confidenceLG UltraGear 27GP850-BLGMedium confidence
Worth Score7.48.0 (best in this comparison)
Best price329,00 € (best in this comparison)399,00 €
ConfidenceMediumMedium
Price fairness7.48.8 (best in this comparison)
Build quality7.8 (best in this comparison)7.6
Performance7.69.0 (best in this comparison)
Longevity8.28.2
Repairability4.25.8 (best in this comparison)
Support & warranty7.8 (best in this comparison)7.4
Size27"27"
Resolution2560×14402560×1440
Refresh rate75 Hz165 Hz (180 OC)
PanelIPS, factory-calibrated sRGBNano IPS
PortsUSB-C 65 W, HDMI 1.4, DP 1.2, 4×USB-A2×HDMI, DP, 2×USB-A
Best forPhoto and design work on a budget · Anyone who needs sRGB they can trust · Laptop docking at 65 WHigh-refresh gaming on a budget · Fast response without OLED prices · Dual-monitor setups
Avoid ifYou game · You need a wide-gamut or HDR panelYou want USB-C docking · You need factory colour calibration
Main drawback75 Hz — fine for work, not for playNo USB-C power delivery
Verdict

Take the ASUS ProArt Display PA278CV unless you need repairability.

The LG UltraGear 27GP850-B scores highest at 8.0, but it costs 70,00 € more than the ASUS ProArt Display PA278CV, which scores 7.4. That premium buys you repairability — 1.6 points of it. Worth it if high-refresh gaming on a budget describes you; otherwise it is money you keep. Watch out for 75 Hz — fine for work, not for play on the ASUS ProArt Display PA278CV.

Best overallLG UltraGear 27GP850-B Highest Worth Score here at 8.0, 0.6 ahead of the ASUS ProArt Display PA278CV. Best for high-refresh gaming on a budget.
Best valueASUS ProArt Display PA278CV 70,00 € cheaper than the LG UltraGear 27GP850-B and only 0.6 behind on Worth Score. You give up repairability.
Prototype data — prices and retailer stock are a fixed demo snapshot from 28 July 2026, not a live feed.